Career

Formatting A Career Change Resume
I'M CHANGING CAREERS - HOW DO I FORMAT MY RESUME? The best resume format to use is the combination resume. This resume format is not chronological nor functional. It combines both! It is extremely flexible and allows you to use strategies in a...
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Preventing Mid-Career Burnout Article
Jeremy had all the symptoms of mid-career burnout. A 29-year-old buyer in the purchasing office of a Bay Area company for four years, he was having a hard time staying focused and completing projects at work. He also had low energy, no...
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Internet-Marketing

A Winning Domain Name
The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name. The search engine and the directories give higher...
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Are You Guilty of Stinkin’ Linkin’ Thinkin’?
Do you know what kind of sites are suitable link partners for your site? If you do give yourself a gold star since many seem not to. At least based on the questions I get. You see most think small. Too small. And limit the potential...
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How to use keywords to improve your ranking in search engines.
The importance of keywords Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more...
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How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales...
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Marketing ARTICLES:

Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m...
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Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m...
...Read More

What Your Car Audio Can Teach You About Marketing.
Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker...
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How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most...
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